In conversation with iGaming Expert, CEO David Mann reflects on the last six years, touches on if the M&A path will be trodden once again and elaborates on the changes and challenges that could shape the road ahead.

Swintt just hit a major milestone. It has been quite the story over the course of the last six years, but what would you highlight as being most significant during the company’s journey?

When Swintt first started out, our main focus was to enter as many regulated markets as possible. Looking back on it now, I have to pinch myself when I think that after just six years, we’re live in 12 of them already and have several more to come – so we’ve not only achieved that goal, but pretty much smashed it out of the park! Of course, there have also been other significant milestones along the way as well. Steadily building such a talented team from the ground up has been a crucial part of our success, and acquiring Elysium Studios in 2024 was another big highlight too.

When setting out during the early days, what opportunities were identified by Swintt as areas you could take advantage of to build a solid foothold?

For us, it was really about making sure our content was able to connect with as wide an audience as possible. While there were many other game providers in the industry, very few of them were truly focused on delivering localised content that was tailored to specific markets. We saw that as an opportunity to leverage our deep understanding of player preferences in different regions, and this is something we’ve done by building a strong and diverse portfolio. With Select, Premium and Elysium Studios titles, we now have a line-up that can really resonate with a global audience.

What would you identify as some of the major challenges that you’ve encountered since launching, and – crucially – how were these overcome?

When you’re a software provider that’s active in as many regulated markets as Swintt is, one of the biggest challenges is obviously keeping on top of all of the regulations. As gambling legislation is always liable to change – often without a great deal warning – you really need to be on your toes if you wish to stay compliant. Thankfully, we have an amazing legal team who help us consistently stay one step ahead, and this is a big reason as to why we’ve managed to expand so successfully. It’s also critical to remain on the front foot when it comes to technology, and a significant effort across the business to upgrade our platform will keep us in a good position for years to come.

Swintt hasn’t been shy about adding new strings to its bow. Can we expect the M&A front to be entered again? If so, what would you be looking for?

While it’s always important to keep yourself open to new opportunities, for the time being we’re not really looking to expand on the M&A front. Right now, our focus is on generating the most value from our current portfolio, and that includes really pushing our Select and Premium line-ups while also increasing the amount of quality content we’re creating in partnership with Elysium Studios. As you’ve probably seen, we aim to release two or three new titles every month and we’re really doing everything we can to ensure that each of them offers something truly unique in the market.

When it comes to games design, have you witnessed any significant changes that have shaped how you approach developing new titles?

There have certainly been a number of significant changes to game design that have informed Swintt’s strategy over the past six years. One of the biggest has undoubtedly been the rise in mobile-first gaming, so we’ve worked hard to create titles like I Hate Fairytales that include greater touch-screen functionality and more mobile-friendly displays. On a similar note, I think in some markets we’ve seen a transition from traditional game mechanics to more entertainment-driven slots, and this is another area where Elysium Studios’ expertise has been really important.

What can we expect from Swintt during the current year when it comes to new market entries, flagship titles etc? What’s next on the agenda?

As I hinted at in my previous answers, the plan is to carry on expanding both in terms of the quality gaming content we provide and the markets that we’re featured in. On the innovation front, our upcoming release Crystalium (launched on June 26th) is set to introduce a never-before-seen “shifting reels” mechanic, so we’re really excited to see how that lands with players and we’ll be looking to introduce more groundbreaking features throughout Q3 as well. In terms of the new markets we’re currently targeting, both Italy and Switzerland are definitely on our radar for 2025.