Which markets are Swintt already live in, and when did you first enter them?

We’re currently live in a total of 11 regulated markets, including Latvia, Lithuania, the UK and many more. Sweden was the very first regulated market that we entered back in 2021, and the most recent additions have been the UK and Ontario, both of which happened earlier this year. We’re particularly proud of getting into these last two markets and both will be a major focus for Swintt in 2025, especially as we plan to release more Elysium Studios games that are well-suited for audiences in these countries.

Why did you decide to target these markets specifically?

The markets Swintt has targeted so far are among the most rising in the iGaming industry, but equally importantly, they’re all regulated. This is obviously a big part of our selection process and has a knock-on effect on the content we produce and the partners we work with, so it’s a strategy we plan to stick to going forward. The other significant thing about the markets we’ve chosen is that they all feature very different player demographics, which is in keeping with the way we build our product portfolio. Our SwinttPremium releases, for example, perform well in Germany and the Netherlands, while Elysium Studios games are favoured in the UK and Ontario.

What challenges are created by operating in multiple regulated markets with different regulatory requirements?

The obvious challenge is that you have to keep a close eye on all local regulations and adapt your approach to the individual requirements of each market that you’re present in. These days, it’s not enough to have a one-size-fits-all strategy that can be rolled out across multiple jurisdictions. Instead, you have to constantly adjust your product and make sure that all of your games remain compliant with the various specifications of each market. This can obviously take up a lot of additional time and resource, but the end result is that you have a truly global portfolio.

How do you manage regulatory risk across a variety of different markets?

Fortunately for us, Swintt has very strong compliance and operations teams who are constantly overseeing the requirements of each market that we operate in and identifying any regulatory changes that we need to take on board. As existing legislation is always subject to change and new requirements can come into effect very quickly, it’s something that you always need to stay on top of and I’d say both teams do a fantastic job of keeping us ahead of the game. Some markets also require regular audits and further certification, so we also always ensure these are in place.

What markets do you have your eye on for future launches in 2025?

Swintt has been working hard behind the scenes to identify new growth opportunities and there are already four new markets on our roadmap for 2025, with these being Greece, Italy, Switzerland and Brazil. Obviously all of them are regulated – which ties in with our overall strategy – and the European trio are already quite established markets with a high ceiling for potential growth. Brazil, meanwhile, is a major new addition in the regulated iGaming space, so we think it’s important to launch there.

What was it that appealed about those particular markets?

Again, the fact that all four markets are already regulated is an absolute prerequisite to us having an ongoing interest in them, but beyond that, we simply see them all as being countries where the iGaming sector is likely to expand dramatically over the coming months. Brazil is particularly exciting in this respect as it’s a relatively new market that a lot of operators are currently looking to gain a foothold in, so we envision there being a lot of potential partnership deals for Swintt to make there. On top of that, it’s a highly populated country that has a huge existing interest in online casino, so there’s obviously a lot of untapped potential for brands who target it effectively.

Are there other markets globally that are on your watch list? Why?

The four markets that we already have in our pipeline for 2025 are undoubtedly going to be the main focus for Swintt, but of course our team will be constantly analysing the situation and trying to identify any other opportunities that could potentially be beneficial to our brand. A year is obviously a very long time in the iGaming industry and with new regulations coming in month-to-month – if not week-to-week – there’s always the chance that a new market opens up where we feel Swintt could flourish. The main thing is just to keep a flexible mindset and stay on top of any regulatory developments so that you’re always ready to go if a good opportunity arises.

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